Adkins Construction Co
1,259 verified five-star reviews buried beneath a slow homepage. We surfaced the proof, fixed the speed, and watched the qualified-lead rate climb.
Reviews surfaced
1,259+
Live Google feed
Mobile LCP
1.6s
Down from 8.2s
Service-area pages
9
Each schema-marked
The problem
Adkins had built a 4.9-star reputation across 1,259+ reviews — a stat most contractors would kill for. Almost none of those visitors ever saw the proof because the site loaded slowly, the reviews were two scrolls deep, and the homepage led with stock photography instead of credibility.
Our approach
- Above-the-fold trust block: 1,259+ reviews, 4.9-star rating, named-photo carousel
- Service-area pages for every Phoenix-metro neighborhood
- Click-to-call phone integration visible on every page and device
- Mobile-first responsive design built for homeowners searching on their phones
- Site speed reduced from 8.2s LCP to 1.6s
What we delivered
- Conversion-led homepage rebuild
- 9 location landing pages (Phoenix, Scottsdale, Mesa, Chandler, Gilbert, Tempe, Glendale, Peoria, Surprise)
- Review-feed integration pulling Google reviews in real time
- Mobile click-to-call with call tracking
- Schema markup: LocalBusiness, AggregateRating, Review nodes
The outcome
Every visitor now sees the social proof in the first 3 seconds. Site speed is in the top 5% of contractor sites nationally. Google AI Overviews now cite Adkins in 'best general contractor Phoenix' queries.
Want a build like Adkins Construction Co's?
The author of this case study, Taylor Moses, takes the discovery call directly.
Talk to Taylor