Our Process
You run the business. We handle the online side.
Every service we offer - websites, SEO, social media, and CRM - follows the same clear framework. Understand the problem, scope the work, build it right, launch it fast.
Direct Answer
The Leads to Sales process has four steps: discovery on day one, a fixed-price proposal on days two and three, build and launch on days four through ten, and 30 days of post-launch support.
The Leads to Sales process is a four-step framework used on every engagement: a discovery conversation on day 1, a fixed-price strategy and proposal on days 2-3, build and launch on days 4-10, and 30 days of post-launch support. Most websites ship in 1 to 2 weeks; CRM builds in 2 to 3.
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The Framework
How every project moves from day one to launch.
Scroll to follow the day-by-day journey. Every service we offer follows this same four-step rhythm.
Day counter
Day 1
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Day 1 · No pressure
A Quick Conversation
Tell us about your business. We ask the right questions and give you an honest read on whether we are the right fit. If we are not, we will say so.
What to expect
A clear understanding of how we can help, or a referral to someone who can.
Sample Deliverable
Discovery Brief
Sample preview - your real version will be tailored to your business.
Day 2-3 · Fixed price upfront
Strategy & Proposal
We map out exactly what your project needs to win, write a clear scope, and send you a fixed-price proposal. No guesswork, no hourly surprises.
What to expect
A clear picture of what is being built, how it works, and what it costs - before a dollar of production work begins.
Sample Deliverable
Project Proposal
Sample preview - your real version will be tailored to your business.
Day 4-10 · 1-2 week delivery
Build and Launch
We build fast without cutting corners. Analytics baked in from day one so you can see exactly what is working from the moment you go live.
What to expect
A fully functional, optimized deliverable with analytics and lead capture integrated.
Sample Deliverable
Launch Checklist
Sample preview - your real version will be tailored to your business.
Day 11-14 · 30 days included
Support and Grow
We do not disappear after delivery. Thirty days of post-launch support is included, with ongoing growth partnerships available for clients who want to keep scaling.
What to expect
A successful launch and a system that is ready to start generating revenue immediately.
Sample Deliverable
+312
Visits
+47
Calls
8.2%
Conv.
30-Day Performance Report
Sample preview - your real version will be tailored to your business.
The Advantage
What makes our process different.
Speed Without Compromise
While other agencies take months, we launch in weeks. Our optimized workflow means you start seeing results faster.
Built-In Conversion Strategy
We do not just build pretty sites. Every element is placed based on conversion psychology to drive calls and sales.
Direct Founder Access
No account managers. You work directly with the founders building your project for better communication and results.
100% Ownership
Everything we build is yours. No proprietary lock-in, no hostage contracts, no monthly platform fees.
Process FAQ
Common questions about how we work.
How involved do I need to be during the project?
We need about 30 to 60 minutes of your time for the initial discovery call and then short reviews of the design and final build. We handle the heavy lifting, including copy, technical setup, and integrations, so the project does not eat your week.
What happens on the discovery call?
The discovery call is a 30-minute conversation about your business, services, target customers, and current pain points. We ask the questions that determine scope, and we give you an honest read on whether we are the right fit before any proposal goes out.
What if I already have a website or an existing system?
We audit what you have first. Depending on what we find, we either rebuild, improve, or work alongside what exists. We will not recommend replacing something that is working, and we will say so on the discovery call.
How do you handle revisions during design?
The strategy and design phase is built for revisions. You have unlimited feedback rounds before we start the technical build, so nothing is set in stone until you sign off on the direction in writing. Production starts only after design approval.
Will I own everything you build?
Yes, 100%. Once the project is complete, you own all assets, code, content, hosting setup, and analytics. There is no proprietary platform lock-in, no hostage contract, and no monthly fee required to keep the work live.
What is included in the proposal?
Every proposal includes scope of work, fixed price, timeline with milestones, deliverables list, payment terms, and a clear definition of what is and is not included. There are no hourly surprises and no scope changes without your written approval.
How does the project actually start?
After proposal sign-off and the deposit, we send a kickoff doc and schedule the strategy session within 48 hours. From there, design begins immediately and a project tracker keeps you informed of every milestone with no calls required unless you want them.
What happens if the timeline slips?
We commit timelines in writing. If we miss a date for any reason on our side, the next milestone is fast-tracked at no cost to you. Client-side delays (content approval, integration access) shift the schedule but never the price.
What does the launch process look like?
Launch includes cross-browser QA, domain configuration, SSL setup, hosting deployment, DNS cutover, and a training session so you know how to update content and review analytics. We monitor for the first 72 hours and respond to anything that pops up.
What does post-launch support actually cover?
Post-launch support covers bug fixes, content tweaks, integration questions, and analytics walkthroughs for 30 days after launch at no additional cost. Ongoing care plans are available month-to-month if you want long-term coverage beyond that window.
“A clear process is not bureaucracy. It is the only way to ship in two weeks instead of two months. Every phase, every milestone, every approval is in writing so nothing waits on memory.”
Jamison Sloan
Co-Founder & Systems Lead, Leads to Sales
“Seriously the easiest website experience I've had. They listened, sent a demo fast, and made changes until it felt perfect. Our site finally matches the quality of our business.”
Thomas Johnson
Website redesign client
Outcome: Process-driven engagement delivered without timeline slippage
Key Takeaways
- Four steps, every project: discovery (day 1), fixed-price strategy and proposal (days 2-3), build and launch (days 4-10), and 30 days of post-launch support.
- Every milestone is signed off in writing before the next phase starts. Nothing relies on memory or verbal approval.
- Most websites launch in 1 to 2 weeks; CRM builds run 2 to 3 weeks; custom software is scoped on a free call with a 24-hour written proposal.
- You own 100% of the code, design files, copy, and analytics at the end of every phase. No platform lock-in, no hostage contracts.
Proposal Time
Ready to get started?
Tell us about your business and we will show you exactly what the right first step looks like - and the realistic launch date if we kick off this week.