07 / Paid traffic with a place to land
Paid campaigns, creative and lead capture on Meta and Google, built to end in a tracked inquiry or purchase.
In plain language
What it is
Paid ads put your offer in front of people on platforms like Meta and Google. Good ads end somewhere useful: a page, a form or a checkout that records what happened. ROAS (return on ad spend) compares what the ads brought in against what they cost.
The problem
You spend on ads, but cannot tell which ones bring real inquiries or purchases.
Example: an online store
A store runs one campaign for new shoppers and another that follows up with people who visited. Each is reported on its own so the budget moves to what works.
Where it helps
You have something people can buy or ask about online, and want a steady way to reach more of them.
An ad is only the first step. The page it opens, the form or checkout behind it, and what happens to the inquiry decide whether the spend becomes anything useful.
Platform reports show purchases, leads or installs. A useful report keeps those definitions next to cost and shows what each campaign actually produced.
Testimonials, product demos, challenges and founder videos speak to different people. Variations are worth running when each one has a reason and a way to be compared.
What you get
Deliverables are agreed against your workflow, technical environment and goals.
Separate prospecting, retargeting and lead-generation campaigns so each one has its own audience, message and measure.
Testimonial, product, demo, challenge and founder-video ads, produced around real products and real customers. Variations are planned so they can be compared.
A destination built for the offer, with an inquiry form or checkout that records where the visitor came from.
Conversion events set up in Meta and Google so purchases and leads are counted the same way in the ad account and in your own records.
Review results by campaign, keep what works, and change what does not. Cost per lead, cost per install and return on ad spend are reported as the platform defines them.
Examples
Screens from the ad platforms for purchase, lead and app-install campaigns.
How it works
Pick one result to pay for first: purchases, leads or installs. Agree how it is counted.
Set up audiences, creative, landing page and tracking, and check that a test conversion is recorded.
Start with a defined budget, review results by campaign, and pause what is not working.
Keep the strongest creative and audiences, test the next idea, and report in plain terms.
Detail
In campaigns we ran, one retargeting campaign reached a 6.12 purchase ROAS on 56 purchases. A prospecting campaign recorded 13,542 purchases at 2.25 ROAS. A Meta lead campaign produced 231 leads at $10.03 each across Utah and surrounding areas, and a mobile app campaign produced 1,226 installs at $1.73 each. These are figures from the ad platforms and belong to those campaigns; yours depend on your offer, market and budget.
Leads from an ad can enter the same CRM as leads from search, with the source attached. That lets you compare paid and organic inquiries by what they became, not only by what they cost.
Search brings people who are already looking. Ads reach people who are not yet looking, and retarget those who visited. Many businesses start with one and add the other when the first is working.
Fit and boundaries
Good fit
Clear boundaries
What we need from you
Questions
No. Results depend on the offer, the market, the creative and the budget. We report what each campaign produced and what we would change.
Our portfolio shows Meta campaigns for purchases, leads and app installs, and Google campaigns for e-commerce. The right platform depends on where your customers are.
Yes. Our portfolio includes testimonial, product, demo, challenge and founder-video ads.
Not always. The ad needs a page that matches its offer. If your current page does, we can start there; if not, we can build a focused landing page.
Through a written scope based on the goal, platforms and creative needed. No standalone price has been confirmed for this site.
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Let’s build what’s next
Bring us the bottleneck. We’ll talk through the work, the people, and what a useful next step could look like.
