One goal per campaign
Purchases, leads and installs are reported separately, so a good number in one is not mistaken for the others.
Paid ads / Case study
Paid Ad Campaigns
Meta and Google campaigns for purchases, leads and app installs, with the creative behind them.
- Type
- Paid ads
- Services
- Ads and leads
- Status
- Campaign results
The situation
What needed
to work better.
Paid ads only help when the result is something you can count: a purchase, a lead or an install. Each goal needs its own campaign, creative and measure.
- 01
E-commerce campaigns separate prospecting from retargeting. One retargeting campaign reached a 6.12 purchase ROAS on 56 purchases; a prospecting campaign recorded 13,542 purchases at 2.25 ROAS.
- 02
A Meta lead campaign produced 231 leads at $10.03 each across Utah and surrounding areas.
- 03
A mobile app campaign produced 1,226 installs at $1.73 each.
- 04
Creative includes testimonial, product, demo, challenge and founder-video ads for Riomar Shoes, Deck of Death, WinWinX and Blackburn Company.
01 / 3
Campaign results
Four campaigns, four different goals, each reported as the ad platform shows it.
02 / 3
More from the ad platforms
Purchase ROAS by campaign, a Google Ads view and a top-of-funnel campaign.
03 / 3
Ad creative
Testimonial, product, demo, challenge and founder-video ads.
Decisions
Choices that
shaped it.
Match the creative to the viewer
A testimonial speaks to someone deciding; a demo speaks to someone curious; a challenge speaks to someone scrolling.
Credit and sources
Who did what, and where to look.
Our part
Campaigns and creative from the Leads To Sales ads portfolio.
Figures are as reported in the ad platforms for these campaigns.
Notes on this page
- These are results from specific campaigns. Another business, offer or budget will produce different numbers.
Reach people with paid ads and turn them into leads. Pick the one result you want to pay for first, then build the campaign around it.
More work
Keep looking.
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better in your business?
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