Built to be used by everyone.

Conformance target

WCAG 2.2 Level AA — the Web Content Accessibility Guidelines published by the W3C, at the AA conformance level. AA includes all of the Level A success criteria plus contrast, keyboard, focus, and adaptable-content requirements that materially affect screen-reader users, keyboard-only users, low-vision users, and users with cognitive or motor impairments.

We test against this target on every cornerstone route — home, services, pricing, process, contact, work, insights, glossary, compare, industries, locations, team, reviews, press, newsletter, and the FAQ hub.

What we have shipped

• Skip-to-content linkon every page (first focusable element; jumps to the page's main landmark).
• ARIA landmarkson every page — `banner`, `navigation`, `main`, and `contentinfo` are correctly assigned via semantic `<header>`, `<nav>`, `<main>`, and `<footer>` elements.
• Visible focus indicators on every interactive element, using a 2px ring with 4.5:1 minimum contrast against any background.
• Color contrast meets 4.5:1 for body text and 3:1 for large text and non-text UI components.
• Keyboard navigation works through every flow including the chat widget, booking calendar, accordion FAQs, and modals (with focus correctly trapped inside dialogs and returned to the trigger on close).
• Reduced motion— every animated component honors the user's `prefers-reduced-motion` setting; transitions are reduced to instantaneous changes when the OS preference is set.
• Form labels— every input has an associated `<label>` (or `aria-label`/`aria-labelledby` where a visible label is not used), with `aria-describedby` linking to inline help text.
• Non-text content — every meaningful image has alt text; decorative icons are marked `aria-hidden="true"`.

Known issues

We test against axe-core and Lighthouse Accessibility on every cornerstone route. The following items are known and tracked for resolution:

• Booking calendar slot grid — when no slots are available on a chosen day, the empty state is announced once. Heavy users who switch days repeatedly may hear the announcement repeat. We are evaluating an `aria-live="polite"` debounce.
• Marquee logo strip on the work page — the strip pauses on hover and respects `prefers-reduced-motion`, but it is still visible to keyboard-only users. A non-animated equivalent is provided immediately below; the marquee is decorative.
• Embedded YouTube videoson the insights archive use YouTube's own player. YouTube's player honors most a11y settings but is outside our direct control.

We re-audit every quarter. The audit log lives in our internal GEO governance docs (docs/geo/final-qa.md).

Standards we test against

• Web Content Accessibility Guidelines 2.2 (W3C) — Level AA target.
• Section 508 of the U.S. Rehabilitation Act — implementation aligned with WCAG 2.2 AA.
• axe-core — automated check on every cornerstone route in our QA pipeline.