Classic Pool Construction
A premium pool builder with a generic site and a 'follow up when I remember' CRM. Now a luxury brand and an automated 5-stage consult pipeline.
Active automation sequences
18
From zero
Lead → consult booking
Doubled
60-day window
Pipeline stages tracked
5
Source-of-truth dashboard
The problem
Classic shipped beautiful builds but the website read like a commodity, and high-value consults were getting lost between the contact form and the first design meeting. There was no pipeline, no automation, and no source-of-truth for where each prospect stood.
Our approach
- Premium brand redesign with editorial typography and elegant accents
- Interactive pool designer tool to qualify visitors before the discovery call
- Multi-step consultation flow guiding prospects toward a design appointment
- GoHighLevel pipeline build: New Lead → Discovery → Design → Proposal → Won
- 18 automation sequences: 5-min web-lead reply, missed-call text-back, 24h reminder, 7-day no-show recovery, 30-day proposal follow-up, 90-day re-engagement
What we delivered
- Luxury brand identity: typography, palette, photography direction
- Custom website with interactive design tool
- Full GoHighLevel CRM build with 5-stage pipeline
- 18 automation sequences live and in-use
- Sales-team training: how to work the pipeline daily, weekly, monthly
The outcome
Premium brand presence that communicates high-end quality before a single conversation happens. Lead-to-consult conversion rate doubled in the first 60 days because every web lead now gets a 5-minute automated reply and a 24-hour booked-appointment reminder.
Want a build like Classic Pool Construction's?
The author of this case study, Jamison Sloan, takes the discovery call directly.
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