Fox Pools of Central Oklahoma
A premium builder lost to commodity competitors because their site under-sold the work. We rebuilt around the cinematic gallery and a high-intent quote funnel.
Organic traffic lift
+248%
6-month rolling avg
Mobile speed score
99/100
PageSpeed Insights
Top keyword rank
#2
'pool builders oklahoma city' (was #31)
The problem
Fox Pools shipped premium $80k–$200k builds but had a generic, slow-loading website that read like a commodity contractor. High-value homeowners landed and bounced because nothing communicated the price tier or the craftsmanship. The site was also invisible in local search.
Our approach
- Cinematic homepage with full-bleed pool imagery and editorial typography
- Per-build portfolio gallery with construction phase photography
- Local SEO strategy targeting Oklahoma City + Edmond + Norman keywords
- Quote request funnel with 5 qualifying questions built for high-intent leads
- Schema markup (LocalBusiness + Service + Product) for AI-engine citability
What we delivered
- 12-page custom website on Next.js
- Portfolio gallery with 24 completed pool projects
- Quote funnel with conditional fields based on project type
- Local SEO foundation: GBP optimization, citation cleanup, schema markup
- Speed score of 99/100 on mobile (LCP under 1.4s)
The outcome
Organic visibility lifted 248% in the first six months. The brand now reads premium on first impression — owners report fewer 'price-shopper' calls and more qualified design-consult requests. Site speed is in the top 1% of pool-builder sites nationally.
“Looks like a million-dollar brand. Our high-end leads finally feel like they are talking to a high-end builder.”
Want a build like Fox Pools of Central Oklahoma's?
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