Your BBQ Guys
500+ five-star reviews that nobody saw. A trust-led homepage rebuild plus social momentum turned a hidden reputation into the central proof point.
Reviews surfaced
500+
Live Google feed
Follower growth
+4.2k
90-day window
Service-area pages
11
Each schema-marked
The problem
Your BBQ Guys had built a 500+ five-star review reputation across the Phoenix metro, but the website surfaced none of it. Customers comparing options went with a competitor that simply 'looked more credible' — even when their actual reviews were worse.
Our approach
- Trust-heavy homepage featuring 500+ reviews above the fold
- Click-to-call phone integration visible on every page and device
- Service area pages for every Phoenix-area neighborhood
- Mobile-first responsive design built for homeowners searching on their phones
- Social media support: 4.2k follower growth in 90 days
What we delivered
- Conversion-led homepage rebuild
- Social proof integration with live review feed
- 11 service-area pages
- Social media management: 12 posts/week, owned content
The outcome
Dominant local presence with a steady stream of inbound service calls from homeowners who trust the brand before they even pick up the phone. Followers grew 4.2k in 90 days, fueling top-of-funnel discovery.
Want a build like Your BBQ Guys's?
The author of this case study, Jesse Norton, takes the discovery call directly.
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