Your Coatings Guys
From referral-only to ranking #3 in Phoenix. A conversion-focused site plus aggressive local SEO compounded into 312% organic-traffic growth.
Organic traffic lift
+312%
9-month rolling avg
Top-3 keyword rank
1
'pool deck coating phoenix'
Top-7 keyword ranks
3
Across Phoenix metro
The problem
Your Coatings Guys ran a high-quality coatings operation but had zero digital presence. All new business came through referrals, with no way to track growth or reach prospects outside the owner's personal network. Competitors with worse work were taking the high-intent web traffic.
Our approach
- Conversion-focused homepage with a strong above-the-fold CTA
- Service area pages built for local SEO across Phoenix suburbs
- Click-to-call integration prominent on mobile devices
- Trust signals: free estimates, fully insured, quality guaranteed
- Aggressive on-page SEO targeting 'pool deck coating', 'patio resurfacing', 'concrete coating'
What we delivered
- 9-page Next.js site with 6 service-area landing pages
- Local SEO foundation: GBP, citations, schema, internal linking
- Quote-request funnel optimized for high-intent traffic
- Monthly SEO retainer with content publishing cadence
The outcome
Three keywords moved into the top 7 within nine months: 'pool deck coating phoenix' (#47 → #3), 'patio resurfacing scottsdale' (#38 → #5), 'concrete coating mesa' (#62 → #7). Quote requests are now consistent week to week.
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