Direct Answer
Combine four sources: a fast website with click-to-call on every page (10–25 leads/month), Google Local Service Ads (20–60 leads/month at $25–$80 each), local SEO with 50+ Google reviews (compounds to 30+ organic leads/month at month 6), and Facebook lead ads for water heater and drain campaigns ($30–$70 per lead).
Voice answer (≤30 words)
“Combine a fast click-to-call website, Google Local Service Ads, local SEO with reviews, and Facebook lead ads for plumbing leads.”
- Optimise your Google Business Profile with weekly photo posts and review velocity.
- Run Google Local Service Ads (LSA) — pay-per-lead, top of SERP.
- Build service-area pages for every city you cover.
- Implement missed-call text-back so 100% of inbound calls convert.
- Add an emergency-call widget pinned to mobile bottom-right.
Local Service Ads (LSA) are pay-per-lead, not pay-per-click — Google charges only when a homeowner contacts you.
Schema and a 5+ star GBP rating gate access to LSAs in most markets.