Direct Answer
Med spa marketing in 2026 leans on three pillars: visual social media (Instagram, TikTok) with on-brand before-and-afters and team videos, Google Local Service Ads and Search for high-intent procedure queries, and a CRM-driven booking flow with reminders and post-treatment follow-up to lift lifetime value.
Voice answer (≤30 words)
“Med spa marketing leans on visual social media, Google search and Local Service Ads, and a CRM driven booking flow with follow-ups.”
Influencer partnerships at the local level (1k–10k follower micro-influencers) often outperform paid ads in cost per booked appointment.
Treat the post-treatment journey like a marketing channel — automated SMS check-ins and review prompts compound LTV.