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    How long does local SEO take to work for a service business?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Local SEO typically shows measurable map-pack movement in 60–90 days and meaningful lead growth at 4–6 months. New domains take 6–9 months to overtake established competitors. Sites with an existing Google Business Profile and 20+ reviews see results 30–50% faster than brand-new listings.

    Voice answer (≤30 words)

    Local SEO usually shows movement in sixty to ninety days and meaningful lead growth at four to six months for an established business.

    The fastest gains come from on-page service-area pages with proper schema and a clean Google Business Profile. Citations and review velocity add a 3–6 month tail.

    BrightLocal's 2024 local search report found 76% of consumers search for a local business at least weekly — local SEO compounds with every monthly review and citation update.

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