Direct Answer
The highest-performing content for service businesses falls into five categories: before-and-after job posts, behind-the-scenes process videos, customer testimonials, founder/team spotlights, and educational tips. Aim for 60% of posts to be one of these five — the remaining 40% can be promotional or seasonal.
Voice answer (≤30 words)
“Post before-and-after jobs, behind-the-scenes videos, customer testimonials, team spotlights, and educational tips.”
Before-and-after posts consistently outperform every other content type by 2–4x in saves and shares for trade businesses.
Avoid stock images. Authentic on-site photos beat stock 3:1 in service-business engagement studies.
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