Direct Answer
The 15-minute fit call covers four things: your current setup (site, CRM, what's working and what's not), your goal for the next 90 days, the right scope and tier, and an exact next step (proposal, prototype, or polite decline if not a fit). No sales pressure and no obligation.
Voice answer (≤30 words)
“The fifteen-minute fit call covers your current setup, your ninety-day goal, scope and tier, and the next step. No sales pressure.”
Bring: your current website URL, the lead source mix (where leads come from now), and your goal for the next quarter.
If we're not a fit, we'll say so on the call and recommend a better-fit vendor where we can.