Direct Answer
A drip campaign is a series of automated messages sent over days or weeks to a lead or customer in a defined sequence. Common service-business drips: 5-day new-lead nurture, 7-day quote follow-up, and 30-day post-job review request. Drip messages are written once and run forever, making them one of the highest-leverage marketing assets to build.
Voice answer (≤30 words)
“A drip campaign is a series of automated messages sent over days or weeks to a lead. Common drips include lead nurture and quote follow-up.”
Pace messages 1–3 days apart at most. Longer gaps lose mindshare; shorter gaps trigger spam filters.
End every drip with a clear CTA — book, call, reply. Drips that loop without a CTA waste contact frequency.
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