Direct Answer
A knowledge panel is the boxed information card that appears on the right side of Google Search for a brand, person, or place. To earn one, build a strong entity footprint: a verified Google Business Profile, consistent NAP everywhere, Wikipedia or Wikidata presence, and Organization schema with sameAs links to your social profiles.
Voice answer (≤30 words)
“A knowledge panel is the boxed brand card on Google. Build one through Google Business Profile, Wikipedia presence, and Organization schema.”
Wikidata is the lower-friction path than Wikipedia for entity recognition. Submitting a Wikidata entry takes 30 minutes if you have sourced citations.
Knowledge panels suppress competitor ads and lift CTR on branded queries 20–35% in studies by SEMrush and Sistrix.
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