← Answers·general·informational

    What is a marketing funnel?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    A marketing funnel is a stage-by-stage model of the customer journey — typically Awareness, Interest, Consideration, Intent, and Purchase — used to plan content, ads, and offers for each stage. For service businesses, the funnel is shorter than B2B SaaS and usually compresses to Awareness → Trust → Booking.

    Voice answer (≤30 words)

    “A marketing funnel models the customer journey by stage. Service business funnels usually compress to awareness, trust, and booking.”

    Map content to funnel stage. Top-funnel: educational. Mid-funnel: comparison. Bottom-funnel: pricing and social proof.

    Track funnel conversion rate stage-to-stage. The biggest dropout reveals the highest-leverage fix.

    Related answers

    Keep going from here.

    Answer

    What is the buyer journey for a service-business customer?

    The service-business buyer journey is typically three stages: Awareness (researching the problem), Consideration (comparing providers and pr…

    Read →

    Answer

    What is attribution in marketing?

    Attribution is the practice of crediting which marketing source produced a lead or sale. Common models: first-touch (credit the first ad/pag…

    Read →

    Article

    How to Get Cited by Google AI Overviews (2025 Strategy)

    Google AI Overviews cite a handful of sources per query. Here is the practical strategy for being one of them — schema, direct answers, llms.txt, and topical depth.

    Read →

    Glossary

    Answer Engine Optimization (AEO)

    Answer Engine Optimization is the practice of structuring content so it can be lifted directly as the answer in AI assistants, voice search, and featured snippets.

    Read →