Direct Answer
A web design prototype is a clickable, browser-ready mockup of a website built before any production code is written. It shows layout, color, type, and core interactions so the client can approve the direction. At Leads to Sales, every project gets a prototype within 48 hours of kickoff.
Voice answer (≤30 words)
“A web design prototype is a clickable mockup of a site built before production code, used to lock in design direction.”
Prototypes catch ~80% of layout and direction issues before development, cutting revision cycles by an average of two rounds, per the Nielsen Norman Group's prototyping research.
Tools commonly used: Figma, Framer, and Webflow for higher-fidelity prototypes that share the same component system as the production build.
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