Direct Answer
CRO is the practice of getting more visitors to take a desired action (call, form, purchase) without spending more on traffic. It combines analytics, heatmaps, session recordings, A/B testing, and qualitative research to reduce friction. For service businesses, the highest-ROI CRO usually starts with form fields, mobile click-to-call, and page speed.
Voice answer (≤30 words)
“CRO is getting more visitors to take action without spending more on traffic. Start with form fields, click-to-call, and page speed.”
Most service-business sites have 3–5 quick CRO wins worth 30–80% lift each. Low-hanging fruit dominates the program for the first 6 months.
Run one A/B test at a time. Multiple simultaneous tests muddy attribution.
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