Direct Answer
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's quality framework for evaluating content, especially YMYL (your money, your life) topics. Strong E-E-A-T signals include named authors with bios, original photography, citations to primary sources, and a verified business identity.
Voice answer (≤30 words)
“E-E-A-T means Experience, Expertise, Authoritativeness, and Trust. It is Google's framework for judging content quality.”
Add author bios to every article, link to Person schema, and include 'Reviewed by' or 'Last updated' dates.
For service businesses, E-E-A-T means showing real licenses, real insurance, real photos of real jobs — not stock images.
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