Direct Answer
GBP spam includes fake businesses, keyword-stuffed names ('Best Plumber Salt Lake City'), fake reviews, and listings using virtual offices. Report through Google's Business Redressal Form. Fixing spam in your local market can lift your map-pack ranking 1–3 positions.
Voice answer (≤30 words)
“Google Business Profile spam includes fake businesses, keyword-stuffed names, and fake reviews. Report it through Google's Business Redressal Form.”
Do an audit every 6 months. Map-pack rankings are zero-sum — every spam takedown is a position you can claim.
Document spam with screenshots before reporting in case Google reverses the takedown.
Need help with this for your business?
Leads to Sales runs the seo side of growth for U.S. service businesses. Get a fixed-price scope and a 24-hour proposal.