Direct Answer
Marketing automation is software that sends pre-defined messages (SMS, email, push) to leads and customers based on triggers like form submission, missed call, time elapsed, or pipeline stage change. For service businesses, it covers lead nurture sequences, appointment reminders, review requests, and reactivation campaigns.
Voice answer (≤30 words)
“Marketing automation sends pre-defined messages to leads and customers based on triggers like form submissions or missed calls.”
Start with three sequences: new-lead nurture, appointment reminder, and post-job review request. They cover 80% of service-business automation needs.
Don't over-automate. Three thoughtful messages outperform 15 generic ones every time.
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