Direct Answer
Microcopy is the small text that surrounds interactive elements — button labels, form-field hints, error messages, loading states, tooltips. Strong microcopy reduces friction, builds trust, and lifts conversion. Replacing 'Submit' with 'Get my proposal' typically lifts form conversion 5–15% in service-business A/B tests.
Voice answer (≤30 words)
“Microcopy is the small text around buttons, forms, and tooltips. Replacing generic labels with specific ones lifts conversion five to fifteen percent.”
Avoid 'Click here.' Use action verbs: 'Get my proposal,' 'Book my call,' 'Download the guide.'
Reassure under forms: 'No spam — proposal in 24 hours.' One sentence raises completion rate measurably.
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