Direct Answer
NAP stands for Name, Address, Phone. NAP consistency means your business's exact name, address, and phone number appear identically across your website, Google Business Profile, Yelp, Apple Maps, Facebook, and 30–50 other directories. Inconsistent NAP confuses search engines and drops local rankings 10–30%.
Voice answer (≤30 words)
“NAP means name, address, and phone. Keeping them identical across every directory helps local SEO ranking.”
Use one canonical version (e.g. 'Suite 200' vs 'Ste. 200' — pick one and stick with it across every listing).
Run an audit through Moz Local, BrightLocal, or Whitespark to find inconsistent listings; budget $200–$500 to clean up an existing business.
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