Direct Answer
Schema markup is structured data added to webpages as JSON-LD that tells Google, Bing, and AI engines exactly what each page is about. For service businesses, the priority types are LocalBusiness, Service, FAQPage, Review, and BreadcrumbList. Pages with proper schema are 30–40% more likely to appear in rich results and AI Overviews.
Voice answer (≤30 words)
“Schema markup is structured code that tells search engines exactly what a page is about, raising the chance of rich results and AI citations.”
- LocalBusiness on the homepage with address, phone, geo coords.
- Organization with logo, sameAs (social URLs), and contactPoint.
- Service schema on each service page with areaServed.
- FAQPage on FAQ blocks with at least 3 Q&A items.
- QAPage on /answers detail pages.
- Person schema on team and author bios for E-E-A-T.
- Review / AggregateRating where you have verifiable Google reviews.
Schema.org defines the vocabulary; JSON-LD is the recommended embedding format. Both Google and Bing have published validators.
Implement once per template, not per page. The fastest wins are LocalBusiness on the homepage and FAQPage on every page that has FAQs.
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