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    What is the average cost per lead for a law firm?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Legal cost-per-lead varies wildly by practice area. Family law averages $100–$300, personal injury $400–$1,500, criminal defense $150–$500, estate planning $80–$250 in 2026 (WordStream). The high CPLs reflect case lifetime values of $5,000–$50,000+ for plaintiff PI work and $2,000–$10,000 for family.

    Voice answer (≤30 words)

    “Legal cost per lead is one hundred to fifteen hundred dollars depending on practice area. Personal injury is highest, estate planning is lowest.”

    Booked-consultation rate matters more than CPL. A $400 PI lead at 60% consult rate beats a $150 lead at 10%.

    Local SEO + verified reviews are the single highest-ROI long-term investment for any law practice past year 2.

    SourceWordStream Legal Industry Benchmarks →

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