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    What is the average cost per lead for a med spa?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Med spa cost-per-lead averages $80 to $250 in 2026, with high variation by procedure. Botox/filler leads run $50–$120, body contouring (CoolSculpting, Emsculpt) $200–$400, and laser hair removal $30–$80. Instagram and TikTok lead ads usually deliver the lowest CPL for procedure-specific campaigns.

    Voice answer (≤30 words)

    “Med spa cost per lead averages eighty to two hundred fifty dollars. Body contouring runs highest, laser hair removal lowest.”

    Med spa buyers heavily research social proof — Instagram before-and-afters and Google reviews convert at 2–3x the rate of stock imagery.

    Use a tiered offer: low-friction laser package (~$99 first session) to fill the funnel; cross-sell into higher-margin services.

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