Direct Answer
There is no universal best length — page length should match search intent. Local service pages: 600–1,200 words. Cornerstone topic pages: 1,500–3,000 words. Glossary terms: 200–500 words. Comparison pages: 1,000–2,000 words. The best length is whatever fully answers the query and beats the top 3 ranking competitors on completeness.
Voice answer (≤30 words)
“Page length should match intent. Service pages run six hundred to twelve hundred words. Cornerstone pages run fifteen hundred to three thousand.”
Use Surfer, Clearscope, or MarketMuse to benchmark page length against the ranking top 10 for your target query.
Don't pad. Long pages without substance underperform shorter, denser pages every time.
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