Direct Answer
For non-technical owners on a budget under $500, Squarespace is the best balance of polish, mobile responsiveness, and built-in SEO. Wix is more flexible but harder to keep clean. WordPress.com is cheap but limits design. None of these match a custom-coded site for performance — but they win on DIY simplicity.
Voice answer (≤30 words)
“Squarespace is the best DIY platform for non-technical owners. Wix is more flexible but harder to keep clean.”
Plan to outgrow any DIY platform within 12–24 months once revenue justifies a custom build.
Avoid Wix Editor X / GoDaddy Website Builder — both cap out fast on speed and SEO.
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