Direct Answer
The service-business buyer journey is typically three stages: Awareness (researching the problem), Consideration (comparing providers and prices), and Decision (booking the service). Most service-business buyers spend 1–4 weeks in awareness, 1–3 weeks in consideration, and decide in 1–7 days once they're ready.
Voice answer (≤30 words)
“The buyer journey is awareness, consideration, and decision. Most service business buyers move through it in three to seven weeks total.”
Match content to stage: educational posts for awareness, comparison and pricing for consideration, social proof and CTAs for decision.
B2B service journeys (custom software, agency engagement) are longer — 6–18 weeks total — and need more nurture.