Direct Answer
B2B marketing targets businesses with longer sales cycles (months), higher deal sizes, multiple decision-makers, and content-heavy nurture. B2C marketing targets consumers with shorter cycles (days–weeks), lower deal sizes, one decision-maker, and emotion-led creative. Most local service businesses are B2C; commercial cleaning, IT, and SaaS are B2B.
Voice answer (≤30 words)
“B2B targets businesses with long cycles and content nurture. B2C targets consumers with shorter cycles and emotion-led creative.”
B2B service businesses should invest more heavily in cornerstone content, case studies, and LinkedIn — long cycles need persistent presence.
B2C service businesses lean on visual social, paid search, and reviews — short cycles need fast trust signals.