Short definition
Review management is the practice of systematically requesting, monitoring, and responding to customer reviews across Google, Facebook, Yelp, and industry sites.
In depth
Reviews drive both buyer trust and rankings. Volume, velocity, recency, and rating distribution all matter. A review-management system automates the request (post-job text or email), routes happy customers to public review platforms, and surfaces unhappy ones internally for service recovery. Responding to every review — positive or negative — signals an active business and modestly boosts local rankings.
Example
A roofer turns on automated review requests; review count grows from 14 to 87 in five months and they take 1 of 3 map-pack slots for their primary keyword.