← Glossary

    SEO

    Rich Results

    Short definition

    Rich results are enhanced search-listing features (review stars, FAQs, sitelinks, prices, breadcrumbs) Google generates from structured data on a page.

    In depth

    Rich results sit between plain blue links and full SERP features like the map pack. Eligibility requires correct schema, factual accuracy, and Google's quality bar. Common rich results for service businesses: sitelinks search box, review stars on the listing, breadcrumbs, FAQ accordion, and price snippets. Rich results lift CTR significantly — the SEO equivalent of curb appeal on a SERP listing.

    Example

    Adding Review schema with aggregateRating produces star-rating display under organic listings; CTR rises from 4.1% to 6.8%.

    Related terms

    Schema MarkupJSON-LDCTR (Click-Through Rate)Google AI OverviewsSERP (Search Engine Results Page)

    Related glossary

    Keep going from here.

    Glossary

    Schema Markup

    Schema markup is structured code added to a webpage that tells Google, Bing, and AI engines exactly what the page is about — a service, a review, a person, an FAQ.

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    Glossary

    JSON-LD

    JSON-LD (JSON for Linking Data) is the format Google recommends for embedding schema markup, written as a JSON object in a <script type='application/ld+json'> tag.

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    Glossary

    CTR (Click-Through Rate)

    CTR is the percentage of users who click a link out of those who saw it, used to evaluate ad creative, search listings, and email subject lines.

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    Glossary

    Google AI Overviews

    Google AI Overviews are AI-generated answer panels at the top of Google search results that summarize information from multiple websites and link to the sources.

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    Glossary

    SERP (Search Engine Results Page)

    A SERP is the page Google or another search engine returns for a query, including organic links, ads, the map pack, AI Overviews, featured snippets, and other rich features.

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