← Glossary

    SEO

    Search Intent

    Short definition

    Search intent is the underlying goal behind a query — what the searcher actually wants to do, learn, or buy when they type.

    In depth

    Search intent is grouped into informational ('what is local SEO'), navigational ('GoHighLevel login'), commercial ('best CRM for HVAC'), and transactional ('hire roofing contractor [city]'). Matching content type to intent is the single most important on-page SEO decision. A service-business homepage targeting an informational query will lose to articles; an article targeting transactional intent will lose to a service page.

    Example

    An agency rewrites their /pricing page hero from FAQs to a price grid after spotting that the query is transactional, not informational. Ranks jump from page 2 to top 3.

    Related terms

    Keyword ResearchSERP (Search Engine Results Page)Buyer JourneyCTR (Click-Through Rate)

    Related glossary

    Keep going from here.

    Glossary

    Keyword Research

    Keyword research is the process of discovering the search terms a target audience uses, scoring their volume and competition, and choosing which to target.

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    Glossary

    SERP (Search Engine Results Page)

    A SERP is the page Google or another search engine returns for a query, including organic links, ads, the map pack, AI Overviews, featured snippets, and other rich features.

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    Glossary

    Buyer Journey

    The buyer journey is the path a prospect takes from first becoming aware of a problem to comparing solutions and finally choosing one — typically modeled as awareness, consideration, decision.

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    Glossary

    CTR (Click-Through Rate)

    CTR is the percentage of users who click a link out of those who saw it, used to evaluate ad creative, search listings, and email subject lines.

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