Dental marketing rewards specificity. A general 'dentist near me' search is brutal; a buyer searching 'dental implants [city]' is high-intent and convertible. We build sites and SEO systems that win those specialty searches while keeping the general-dentistry funnel healthy and convert online research into booked appointments through PMS-integrated booking.
Common problems we see in Dental
- The site is built around 'family dentistry' and loses every specialty query (implants, Invisalign, sedation)
- Online booking either doesn't exist or doesn't sync with the PMS, so the front desk re-keys everything
- Reviews are scattered across Google, Healthgrades, and Yelp with no systematic post-visit request
- Insurance acceptance and financing aren't surfaced clearly enough to remove the price objection early
Our approach
01
Specialty-focused service pages
Standalone pages for implants, Invisalign, cosmetic, sedation, pediatric — each with FAQs, financing, and before/after content. Each page can rank, get cited, and convert independently.
02
PMS-integrated online booking
Real-time availability from Dentrix, Open Dental, or Eaglesoft so patients book live slots and the front desk doesn't re-enter data.
03
Insurance and financing transparency
Accepted-insurance lists, in-house membership plans, and financing options surfaced as part of every treatment page so price doesn't become a friction point at booking.
04
Review automation tied to PMS
Post-visit review request triggered by completed appointments in the PMS, routed to Google for rankings and to Healthgrades for specialty trust signals.
82%
of patients search online before choosing a dentist, up from 71% in 2019
Source: ADA Health Policy Institute, 2024
$5,200
average lifetime value per active dental patient
2.4x
more new patients booked when online booking is real-time PMS-integrated vs request-only
Service mix for Dental
Specialty pages, online booking, insurance and financing transparency.
Specialty service rankings + map-pack work for general dentistry.
Post-visit review automation, recall reactivation, treatment plan follow-up.
Optional PMS integrations and recall analytics for multi-location DSOs.
Example client
Single-location general + cosmetic dental practice (Provo metro)
Strong reputation, weak online presence. Implant cases coming exclusively through word-of-mouth. No online booking.
Result: After rebuild and specialty SEO: implant inquiries from organic up 5x in nine months. Online booking now drives 38% of new-patient appointments.
Frequently asked questions
Do you integrate with our PMS for booking and recall?
Yes — Dentrix, Open Dental, Eaglesoft, and most major PMS systems via direct integration or middleware. Booking and recall sync to the practice's source of truth.
Should we have separate sites for general dentistry vs implants or Invisalign?
Usually one site with strong specialty pages outperforms multiple sites because authority compounds. Multi-site strategies make sense only at DSO scale or with truly distinct brand identities.
How do you handle HIPAA on patient photos and reviews?
Signed consent for any patient image, automated review requests sent only after the appointment is marked complete, and PHI handled per HIPAA-aware intake. We do not store sensitive data in marketing systems.
Can you help with new-practice launches?
Yes — pre-launch SEO, citation building, GBP setup before opening day, and a launch-month patient acquisition plan that fills the schedule from week one.