Electrical work covers everything from a homeowner's flickering panel to a commercial tenant build-out to the booming EV-charger install market. The marketing strategy has to flex across those buyers without losing any of them. We build sites and SEO systems that surface the right service to the right buyer and convert at the moment the question gets typed into Google.
Common problems we see in Electrical
- Generalist 'electrician' messaging fails to win specialty searches like 'EV charger install [city]'
- Permit and license badges aren't visible on the site, so prospects pick the more credible-looking competitor
- Commercial bid opportunities get lost because the site has no commercial portfolio or process page
- Reviews skew old, with single-digit recent volume — killing map-pack rank vs newer competitors
Our approach
01
Service-specific landing pages
One page per high-intent service (panel upgrades, EV charger installation, commercial tenant improvements, generator install). Each page targets the buyer query and converts on its own.
02
Trust-signal stack
License numbers, insurance carrier, years in business, BBB rating, certifications (Tesla EV-certified installer, Generac dealer), and warranty terms front and center.
03
GBP for residential + commercial + EV
Multiple categories, a services list mirroring the website, photos categorized by job type, and Q&A populated with the specialty queries most often asked.
04
Review and referral automation
Post-job review triggers, NPS-style internal capture for unhappy customers, and a referral incentive flow for repeat homeowners and property managers.
3.4x
growth in EV-charger-install search demand from 2022 to 2024
Source: Google Trends, U.S. residential queries, 2024
61%
of homeowners pick an electrician with at least 50 Google reviews and a 4.7+ rating
Source: BrightLocal, 2024
$280
average margin lift per job when commercial and EV pages convert specialty searches directly
Service mix for Electrical
Example client
Owner-operator electrical contractor (Salt Lake City metro)
Seven trucks, growing EV-charger installation arm. Website was an outdated single page with no service breakdown.
Result: EV-charger install bookings grew 4x in six months after launching the service-specific landing page and tuning GBP categories. Commercial tenant-improvement leads tripled.
Frequently asked questions
Should EV charger installation get its own page or fit under residential?
Its own page. The query, the buyer journey, and the proof points (Tesla certification, Level 2 vs Level 3, panel upgrade implications) are different enough that a generic residential page will lose every specialty search.
How do we surface our license and insurance details without cluttering the design?
We use a thin, persistent trust strip in the footer and inline trust badges next to the primary CTA on every service page. It signals legitimacy without dominating the layout.
Can you help us bid more commercial work?
Yes. We add a commercial portfolio page with project breakdowns, an RFP intake form, and case-study content that property managers and GCs can reference during selection.
What's the best way to handle emergency vs scheduled work on the site?
Two clearly separated calls to action — 'Book Service' for scheduled, 'Call Now 24/7' for emergency — with the emergency line elevated on mobile.