The med-spa buyer is sophisticated, image-conscious, and comparing six options before booking. The website has to look like the brand of the clinic, the SEO has to win individual treatment queries, the CRM has to nurture the long consideration cycle, and the review presence has to inspire confidence. We build the full stack for clinics scaling past their first injector or expanding into new markets.
Common problems we see in Med Spa
- The website looks like a healthcare template, not the elevated brand the in-clinic experience delivers
- Treatment pages lump everything together so 'Botox', 'lip filler', and 'morpheus8' all lose on search
- Consults book but don't convert because nothing nurtures the buyer between consult and treatment
- Lapsing patients (no rebook in 6+ months) leak away with no win-back automation
Our approach
01
Brand-quality website
Custom design that mirrors the in-clinic aesthetic, with photography, founder bios, before/after galleries handled with HIPAA-aware consent, and treatment menus that double as conversion pages.
02
Treatment-specific SEO
One page per high-intent treatment (Botox, dermal filler, microneedling, laser, weight loss) with pricing context, recovery, and FAQs that win both classic search and AI citations.
03
Consult-to-treatment nurture
Post-consult automated sequences with treatment education, financing, and gentle re-engagement that lift consult-to-treatment conversion 20–35%.
04
Win-back and rebook automation
Smart triggers for patients who haven't booked in 6 or 12 months, with personalized treatment recommendations and a soft incentive. A category most clinics have not touched.
$2,400
average annual spend per active med-spa patient (LTV $11K+ over five years)
Source: American Med Spa Association industry report, 2024
38%
of new patients research a clinic for 2+ weeks before booking the first consult
27%
average lift in consult-to-treatment conversion when nurture automation runs
Service mix for Med Spa
Brand-grade design, treatment menus, founder credibility content.
Treatment-specific pages and AI-citation strategy on cost and recovery queries.
Consult nurture, rebook, and win-back automation.
Critical — patients vet aesthetics on Instagram before they ever search.
Example client
Two-location med spa (Las Vegas + Henderson)
Five injectors, $1.8M annual revenue, generic website, no rebook automation. Consults converting at 41%.
Result: After rebuild + nurture + rebook automation: consult-to-treatment up to 64%, win-back recovered $112K of dormant patient revenue in year one, and online review count tripled.
Frequently asked questions
How do you handle HIPAA and patient photo consent on the site?
Before/after galleries are governed by signed media releases, and the consent workflow is part of the intake process. The site itself collects only the minimum necessary PHI and uses encrypted intake forms.
Should we publish prices for treatments?
Starting prices, almost always — they qualify the buyer, win AI-citation queries about cost, and reduce no-shows. Customized treatment plans stay in the consult.
Do you work with med-spa franchises or only independent clinics?
Both. Multi-location clinics get location pages, NAP-consistent citations per location, and a master CRM that rolls up data across the brand.
How important is RealSelf compared to Google reviews?
Google reviews drive map-pack rankings and Google AI citations; RealSelf carries weight specifically with research-stage cosmetic patients. Both matter — we automate review collection to feed both.