Useful words.
Plain meanings.

In plain language

SEO

Search engine optimization: helping search engines find and understand useful website pages.

Example: A service page answers the questions someone searches for.

In plain language

AEO

Answer engine optimization: making useful answers clear for people and services that return direct answers.

Example: A page explains what a service does before the technical detail.

In plain language

GEO

Generative engine optimization: considering how AI search experiences find and describe a business and its information.

Example: Accurate business information and original examples help describe what you actually do. Inclusion is not guaranteed.

In plain language

CRM

Customer relationship management: keeping customer details, conversations, ownership and next actions together.

Example: An inquiry has a named owner and a visible follow-up date.

In plain language

Lead

A person or organization that may become a customer.

Example: Someone asks whether you can help with their project. That inquiry is not yet a sale.

In plain language

Conversion

A useful action you have chosen to measure.

Example: Sending an accepted inquiry may be a conversion; reading a page is a different action.

In plain language

Automation

A rule that carries out a repeated action when a defined event happens.

Example: An accepted inquiry creates a follow-up task for its owner.

In plain language

Integration

A connection that lets tools share information or actions.

Example: An approved website inquiry becomes a customer record, if the tools support that connection.

In plain language

Analytics

Using information to understand what happened and choose what to do next.

Example: Compare inquiry sources using the same definitions and time window.

In plain language

Dashboard

A view of selected measures or statuses in one place.

Example: A team sees inquiries waiting for a reply. A chart is useful only when its source and meaning are clear.

In plain language

Admin panel

A control screen where authorized people manage content or everyday work.

Example: An office manager edits approved website information without changing code.

In plain language

Custom software

A tool built around a particular job or workflow.

Example: A work queue handles the review steps that a general spreadsheet does not.

In plain language

Hosting

The service that keeps a website or application available online.

Example: The website files and application run on a server. Hosting arrangements are separate from the page design.