← Glossary

    CRM & Sales

    Missed-Call Text-Back

    Short definition

    Missed-call text-back is an automation that sends an instant SMS to any caller whose call goes to voicemail, recovering leads that would otherwise be lost forever.

    In depth

    Studies consistently show that 60–75% of first-time callers to a service business do not leave a voicemail; they hang up and try the next listing. Missed-call text-back closes that leak. The instant a call goes unanswered, the system fires an SMS like 'Thanks for calling [Business] — sorry we missed you. Can I help over text?' Conversion on the resulting text thread is high because the lead is in-market and was interrupted, not turned off.

    Example

    An HVAC contractor enables missed-call text-back. In month one they recover 23 missed calls into text conversations and book seven additional jobs.

    Related terms

    CRM (Customer Relationship Management)Marketing AutomationAttribution

    Related glossary

    Keep going from here.

    Glossary

    CRM (Customer Relationship Management)

    CRM is software that stores every lead, customer, and interaction in one place so a service business can follow up faster, sell more, and stop losing deals to a forgotten inbox.

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    Glossary

    Marketing Automation

    Marketing automation is software that triggers messages, tasks, and workflows based on lead behavior — replacing manual follow-up with rules-based or AI-driven sequences.

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    Glossary

    Attribution

    Attribution is the method of assigning credit to the marketing channels and touchpoints that produced a lead or sale.

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