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    GEO/AI Search

    Speakable Schema

    Short definition

    Speakable is a schema.org property that marks specific sections of a page as suitable for text-to-speech reading by voice assistants.

    In depth

    Speakable schema is a SpeakableSpecification embedded in a webpage's JSON-LD that points (via CSS selectors or xpath) at the sentences best suited for voice reading. Currently most useful for news sites and FAQ pages, it signals intent to engines that handle voice and is increasingly relevant for AI assistants generating spoken answers. Pairs naturally with FAQPage schema and concise summary paragraphs.

    Example

    A med spa adds speakable selectors targeting its hero summary and top FAQ answers. Google Assistant begins reading them for related queries.

    Related terms

    Schema MarkupVoice SearchAnswer Engine Optimization (AEO)FAQPage SchemaGEO (Generative Engine Optimization)

    Related glossary

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    Glossary

    Schema Markup

    Schema markup is structured code added to a webpage that tells Google, Bing, and AI engines exactly what the page is about — a service, a review, a person, an FAQ.

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    Voice Search

    Voice search is any query made via a voice assistant (Siri, Alexa, Google Assistant, ChatGPT Voice) rather than typed into a search box.

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    Answer Engine Optimization (AEO)

    Answer Engine Optimization is the practice of structuring content so it can be lifted directly as the answer in AI assistants, voice search, and featured snippets.

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    FAQPage Schema

    FAQPage schema is structured data that marks a page's questions and answers so search engines can display them as expandable rich results.

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    GEO (Generative Engine Optimization)

    GEO (Generative Engine Optimization) is the practice of structuring a website so that AI engines like ChatGPT, Perplexity, Claude, and Google AI Overviews cite it as a source.

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