Website / Case study

Leads To Sales

Our own website: the path from a search to a conversation, with search results shown as evidence.

Type
Website
Status
Live website

The situation

What needed
to work better.

A buyer comparing agencies wants to see what is offered, what the work looks like and what a first conversation involves, without a sales pitch in the way.

  1. 01

    The homepage leads with the problem and shows how an inquiry moves from search to website to follow-up.

  2. 02

    An enquiry journey explains each step, and a search-proof section shows Google Search Console comparisons next to the claim they support.

  3. 03

    Services, work, results and resources are separate pages, each written to be useful on its own.

The work

The website

Desktop captures of the homepage, the enquiry journey and the search-proof section.

Our own homepage: SEO that gets you found, software that connects your business.
Interactive walkthrough that follows one enquiry through the business.
Search proof section with a search value calculator.

Decisions

Choices that
shaped it.

01

Show the proof next to the claim

Search results appear as the original Google screenshots, not just a number.

02

Explain the journey, not the tools

Visitors see what happens to an inquiry before they send one.

Credit and sources

Who did what, and where to look.

Our part

Built by Leads To Sales for itself.

Leads To Sales website.

Explain your business and help people contact you. Your own site is the first piece of work a buyer sees. It should show the standard you offer.

Let’s build what’s next

What should work
better in your business?

Bring us the bottleneck. We’ll talk through the work, the people, and what a useful next step could look like.