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    How do I optimize my website for voice search?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Voice search optimization centers on natural-language question phrasing, answers in under 30 words, conversational tone, and speakable schema markup. Voice queries are 3–5x longer than typed queries on average. Pages that answer 'how,' 'what,' and 'why' questions in a single short paragraph win the most assistant answers.

    Voice answer (≤30 words)

    Use natural-language questions, answer in under thirty words, write conversationally, and add speakable schema markup.

    1. Write Q&A blocks that mirror conversational phrasing ('how much does …', 'where can I …').
    2. Keep direct answers under 30 words for voice readout.
    3. Add Speakable schema (data-speakable="true") to your direct-answer paragraphs.
    4. Use short sentences and skip jargon — read every answer aloud before publishing.

    65% of smart-speaker queries return a single answer (no list). Be that single answer with a tight, direct paragraph.

    Most voice queries are local — claim and optimize Google Business Profile and add LocalBusiness schema with full opening hours and phone.