Direct Answer
A homepage is the main entry point of a website with broad navigation to every section. A landing page is a single-purpose page built for one audience and one CTA — usually the destination of a paid ad or email link. Landing pages typically convert 2–4x higher than homepages for the same paid traffic.
Voice answer (≤30 words)
“A homepage is the main entry to a site. A landing page is single purpose with one CTA, built for one campaign.”
- Homepage: brand-level entry point — overview of services, trust strip, multiple CTAs.
- Landing page: campaign-specific — one offer, one audience, one CTA, no nav distractions.
- Use a landing page for paid traffic (Google Ads, Facebook Ads, email blasts).
- Use the homepage for branded organic search and direct traffic.
- Landing pages typically convert 2–4× higher than homepages for paid traffic.
Strip navigation from landing pages. Every link off the page is a chance to lose the conversion.
Build separate landing pages per campaign — same offer, different audience messaging.
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