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    What is answer engine optimization (AEO)?

    Reviewed by Taylor Moses, Co-Founder, Strategy & Web·

    Direct Answer

    Answer engine optimization (AEO) is the discipline of structuring a webpage so search and AI engines extract a single, complete answer from it. AEO overlaps with GEO and featured-snippet optimization. The core mechanics: a clear question H1, a 40–60 word direct answer immediately under the H1, schema (FAQPage, QAPage, or HowTo), and supporting evidence below the answer.

    Voice answer (≤30 words)

    Answer engine optimization is structuring a page so engines extract a single complete answer. Use a question H1 and a forty word answer.

    AEO and GEO are increasingly the same practice. Both reward direct-answer formatting and structured data.

    Audit by Googling your target question — if a featured snippet exists and is not yours, restructure your page to win it.