← Glossary

    SEO

    Google Business Profile (GBP)

    Short definition

    Google Business Profile is the free Google listing that controls how a business appears in Google Search, Google Maps, and the local map pack.

    In depth

    Formerly Google My Business, GBP is the single highest-ROI asset for any local service business. A well-optimized GBP — accurate categories, complete services, fresh photos, weekly posts, answered Q&A, ongoing review collection — wins map-pack placements that produce calls without ads. GBP is also a primary source for AI engines answering 'best [service] in [city]' queries; Perplexity and ChatGPT frequently cite GBP-sourced reviews and hours.

    Example

    A plumber updates GBP categories from 'Plumber' to add 'Drainage service' and 'Water heater repair', posts weekly photos of jobs, and earns 14 new reviews. Map-pack impressions jump 220%.

    Related terms

    Local SEOLocal Map Pack (Local 3-Pack)CitationNAP (Name, Address, Phone)Review Management

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    Local SEO

    Local SEO is the discipline of getting a business to show up when nearby buyers search for what it sells — in the map pack, in 'near me' results, and in voice queries.

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    Local Map Pack (Local 3-Pack)

    The map pack is the box of three local businesses with a map that Google shows at the top of geo-intent search results — the most clicked feature on a local SERP.

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    Citation

    A citation is any online mention of a business's name, address, and phone number, typically on directories, social profiles, and industry sites.

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    NAP (Name, Address, Phone)

    NAP stands for Name, Address, and Phone — the three business identifiers Google compares across the web to verify a local business is real and consistent.

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    Review Management

    Review management is the practice of systematically requesting, monitoring, and responding to customer reviews across Google, Facebook, Yelp, and industry sites.

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